Ever wondered why fast food places are always the same colour?
Think about it.
The branding for all of these places shares the same red / orange / yellow sunset hues. This is not by accident.
Its because clever marketing people realise the power of colour to impact our thoughts and emotions much more quickly than words or images alone.
- red stimulates appetite, hunger and attracts attention
- yellow triggers feelings of happiness and friendliness
Hungry and happy people are a fast food chain’s best friend.
Research has shown that people eat more in a room with warm colours as opposed to eating in a room painted in cold colours such as blue, black or purple (blue in particular decreases appetite – and when was the last time you saw a blue fast food chain?).
Colour impacts more than just appetite. For example:
- pink and purple have a calming effect and when used in a bedroom help people fall asleep (these colours are used in lots of prisons to calm violent criminals)
- yellow walls can make people irritable (when used in a kids room, yellow walls make babies cry more)
- green encourages concentration (so great for the home office)
While colour psychology is not an exact science, its certainty food for thought next time you’re tempted by the golden arches.