Australians spend over $8.5 billion dollars on fitness each year.
This appears to be a good thing. It suggests Australians are more willing than ever to invest in their health and fitness.
However, growth of the fitness industry (which is largely unregulated) isn’t without its problems. Misinformation and gimmicks are flooding the market. With so many players, it’s becoming impossible to distil fact from fiction.
Don’t get me wrong. There are thousands of world class fitness experts out there with a genuine desire to improve the health of Australians. However, for every great personal trainer, a miasma of lies and misinformation is being pedaled by so-called experts with agendas and under-qualified over-exposed insta-celebrities.
Instead of soaking up the propaganda, we should be asking ourselves questions like: how can I use exercise to most efficiently move my body / prevent disease / protect my spine / manage stress / ward off dementia / strengthen bones / be fit enough to play with my grandchildren one day. These important questions are often lost in the quagmire of ‘getting shredded’ and ‘looking good in a bikini.’
The philosophy of The Interlude is that fitness is about much more than how you exercise or what you eat. It’s about what you think, feel, read and the questions you ask.
Here we aim to bring together critically thinking health and fitness minds and inspiring individuals to ask questions and challenge the status quo. The Interlude is a place of authenticity.
Here are some things to think about:
- Australians are spending billions on fitness every year.
- Australians are some of the most obese people on the planet.
- Most commercial gyms are built on a business model of people not going there.
- It takes years to become a nurse or a physiotherapist or chiropractor, yet people can become personal trainers by doing an 8 week online course.
Something in this equation just doesn’t add up.
Let’s make sure the $8.5 billion dollars a year we spend starts giving a better return on investment.